Friday, September 09, 2005

Nano, nano!

The next generation coolest MP3 player to date was unleashed on Sept. 7. Weighing in at 1.5 oz. (42 g), bearing tiny dimensions of 3.5 x 1.6 x 0.27", but fully functional as a color photo iPod -- now the case for all iPods with displays -- the iPod nano is definitely hot.

Sony, Nokia, and Samsung each have seperately announced plans to absolutely dominate the MP3 player market (i.e. overtake Apple's 80% market) within the next 3-5 years, but Apple makes it hard for them to beat. Offer the highest possible features that technology allows with an intuitive friendly interface and people are willing to buy it or at least desire it. The steep cost does not dampen the wanting if it is (or is marketed as) the best possible item out there.

Our ability to compartmentalize is evident everywhere as demonstrated by the Apple website which currently shows a large photo of the iPod nano (held between the thumb and index finger in all its sleekness) and a tiny blip on the bottom saying "Hurricane relief. Donate in iTunes + Support the American Red Cross." Business goes on.

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